Britain, “Lloyd’s Weekly Newspaper” Token – 1797 – British Empire Wide Range Of Sale Online

Includes glass top display box.

• Origin: Britain
• Denomination: Newspaper token, counterstamped on a George III cartwheel penny
• Ruler: King George III
• Mint: Soho, Handsworth, England
• Obverse Design: LLOYD’S WEEKLY NEWSPAPER THREE PENCE
  POST FREE
  
• Reverse Design: LLOYD’S WEEKLY NEWSPAPER 3p – POST FREE

These advertisement tokens were produced under Lloyd’s Weekly Newspaper from approximately 1849-1860. Many pennies and halfpennies from the 19th century sport counterstamps from this publication. The Numista listing for this type of token can be found here: https://en.numista.com/catalogue/exonumia176388.html

In 1842, British publisher Edward Lloyd launched Lloyd’s Illustrated London Newspaper, priced at two pence, undercutting its main competitor. To avoid stamp duty, it was initially published illegally, but after seven weeks, it was relaunched as Lloyd’s Weekly London at threepence to comply with the law. It became a pioneer in Britain’s mass-market newspapers. By 1849, it was renamed Lloyd’s Weekly Newspaper, indicating the earliest date for these tokens.

All purchases include a Certificate of Authenticity. You will receive the exact item in this photo, along with a glass top leatherette display box.